Check out the Latest Articles:

Thursday, April 1, 2010


Congratulations to April who is the winner of the John Frieda® Beauty Panel. Our judges felt that April had the most improved hair after using John Frieda® hair care products.




April used John Frieda® Root Awakening® products throughout the progam and her before and after pics tell all! 

Here's what our judges had to say:


Alain Larivée

Canadian Creative Consultant for the John Frieda® Professional Haircare division of KAO Brands Company

"I really like the weightless shiny and moveable style John Frieda Root Awakening products has given to her hairstyle, its easy to see the benefits that natural eucalyptus infused products offer. The lines framing her face along with the fringe elongates her natural morphology giving her a more, most desirable, oval shape and the overall look transformation makes her hair look healthy and stylish."

http://vervegirl.com/en?t=/contentManager/onStory&e=UTF-8&i=1188245606825&l=0&s=FYFfyuJNwWRacVv86Yc&ParentID=1212170208385&StoryID=1270062514666

Friday, February 5, 2010

I’ve mentioned John Frieda Collection’s Go Blonder and Colour Renew in stories for other media outlets, but haven’t really highlighted them in a BeautyGeeks post — my bad. They’re a brilliant way to duck your colourist a bit longer and save your beauty pennies for something else. And at the moment they and the rest of the John Frieda haircare line appears to be on sale everywhere for about half the usual $12.99 price tag because retailers are making way for the new-look bottles (above) scheduled to hit drugstore shelves next month.
Go Blonder lightens already-light colour with lactic acid, gently and without drying. The amonia- and peroxide-free formula won’t get you from brunette to blonde; it’s not strong enough. But it’ll boost blonde for a sun-kissed effect.
Colour Renew employs colour-wheel smarts with a subtle, sheer lavender tint (lavender sits opposite yellow on the colour wheel) to take brassy back to blonde. Alain Larivée, Canadian creative consultant for John Frieda Professional Hair Care and a favourite stylist of Canadian beauty editors, says it’s also great for refreshing red hair hues.
Sure, this can fit a Valentine’s Day theme. Hyper breathing, quickened pulse, body tingles… who doesn’t love a sale?
Images courtesy of John Frieda Collection.

Wednesday, December 9, 2009


Contact: http://www.cajh.ca/ (514) 932-6303
Location: 743 Avenue Atwater, Montreal

Montreal Salon Directory
CAJH Maîtres Coiffeurs
WHAT TO EXPECT : If you’re searching for personalized service and a look all your own, this Atwater Market salon should be your next beauty stop. With only two stylists (yes, two!), a girl could get nervous about getting a last-minute appointment. But a little wait is worth it—CAJH Maîtres Coiffeurs offers as up-close-and-personal service as you can get.
Since 2006, clients visited stylists (and owner) Alain Larivée and Justin Voss at their original location, just down the street. A recent move to new digs on Atwater gave way to blond hardwood floors and an open concept, brightly lit salon—not to mention a relaxed, comfortable experience complete with your choice of refreshing tipple.
As the Canadian creative consultant for haircare giant John Frieda, Larivée stays on trend with the latest colour and cuts (natch!). Larivée and Voss are also rumoured to be the go-to-god’s for curly-haired gals. You might have to book your appointment now just to get in!

http://www.flare.com/beauty-health/salonspaspotlight/montreal/article/1697--montreal-salon-spa-directory

Wednesday, October 21, 2009

Old Hollywood siren Veronica Lake was known for many things — her smouldering screen presence, pin-up model career and rebellious reputation — but one trait that continues to live on is her trademark peek-a-boo hairstyle. This sophisticated and flirtatious look of cascading waves and a deep side part has experienced a resurgence with actresses Amanda Seyfried, Megan Fox and Blake Lively all wearing the style on the red carpet recently. If you want to bring out your inner femme fatale for your next night out, then use the following tips from Alain Larivee, John Frieda Creative Consultant.
Veronica Lake's Iconic Look
Veronica Lake's Iconic Look
Blake Lively Channels Veronica Lake At A Film Premiere
Blake Lively Channels Veronica Lake At A Film Premiere
1. Prep wet hair with John Frieda Luxurious Volume Always Stylish Gel-Creme for maximum coverage, ideal style-ability and major volume.
2. Brush hair to remove any tangles and then wrap hair around magnetic rollers taking care to place them in the direction you want your hair to ultimately fall.  Allow hair to dry thoroughly.
3. Once your hair is dry unwind it from around rollers and carefully brush through.
4. Finish with John Frieda Frizz-Ease 100% Shine Glossing Mist to achieve a glistening finish and John Frieda Moisture Barrier Firm-Hold Hairspray to hold your finished look.
John Frieda Luxurious Volume Always Stylish Gel Creme, $10.49 at drugstores
John Frieda Luxurious Volume Always Stylish Gel Creme, $10.49 at drugstores
John Frieda Moisture Barrier Firm Hold Hairspray, $10.49 at drugstores
John Frieda Moisture Barrier Firm Hold Hairspray, $10.49 at drugstores
— Jodi Goulart


http://whatwouldmarilyndo.wordpress.com/2009/10/21/shes-got-curves/

Thursday, October 8, 2009


Thursday, October 1, 2009

Monday, September 7, 2009

Sheri Block, entertainment writer, CTV.ca

Sept. 7 -- Pre-TIFF assignment: Making pampering a priority
With only two days before TIFF officially begins, I spent the morning working hard to get ready for the madness -- you know, by getting my nails done, my hair styled and my eyebrows threaded.
I realize that getting pampered doesn't sound like a priority when there's so much still to be done before TIFF starts, but looking good will help me better cover the festival (or at least that's what I told my editor).
I was invited to attend the first ever "Essentials Lounge For Media" created by Esther Garnick PR as a way to prepare journalists for all the long hours and late nights covering screenings, press conferences and red carpets.
"Everything in here is useful to that 10-day push. No one really has the time to get their hair treated or their nails done or their shoes looked after or anything else when they're in the thick of things," says Garnick.
"It's the trenches, it really is for the media. Everyone's got to wave hi, speak loudly, shake hands -- they've got to stand out, too, because they've got to get their sound bites and interviews and get their stories."
Held at downtown Toronto's Ra Sun Spa, my first "assignment" of the day was eyebrow threading. I've heard about this ancient method of hair removal and how effective it can be, but was always a little scared it would hurt. I've instead been opting for waxing, which is probably just as painful but over much quicker.
I told my esthetician Sharly I was apprehensive but her keen eye and expert thread yielding made it a (nearly) pain-free experience.
Next up was an express manicure with Tina, who did a rock star job painting my nails a deep purple. It was hard to completely relax though when all I could think about was how the work was piling up back at the office and my email inbox was overflowing. But with wet nails, I had to resist checking my Blackberrry. Maybe I should paint them more often (!)
Before leaving it was time to get a quick touch-up on my hair with Alain Larivée, the Canadian Creative Consultant for John Frieda. He showed my how to keep the humidity from ruining my ultra straight hair, which includes using the right products and only flat ironing small sections at a time.
But as much as I love my straight locks, Larivée says curls and waves are going to be ruling the red carpet this year when it comes to the celebrities. Half up, half down looks will also be popular, with an emphasis on glam.
And after I was looking and feeling fabulous, it was time to dash off to my next assignment – a sneak preview of the TIFF Bell Lightbox. Check back to CTV.ca on Thursday for a first look inside the spectacular new home of the film festival!

http://toronto.ctv.ca/servlet/an/local/CTVNews/20100830/tiff_sheri_notebook_100831/20100912?hub=TorontoNewHome